Identify: The Problem
The KBB Homepage is dated and lacks programmability & consistency across platforms limiting our ability to provide a better client & consumer experience.
- Dated consumer experiences across platforms
- Long page load times; 2X greater than industry average
- Heavy revenue dependency on Homepage
- Ad performance under pressure: viewability, ad load times, under delivery, CTR
- Global Nav design un-monetized & outdated.
KBB.com Homepage 2015
Understand: Objective
Consumer
- Clear navigation to content and tools
- Personalized & localized experience for every user.
- Consistent cross-platform experience
- Improve page load
Client
- Integrated ad opportunities
- Optimize yield & performance (CPM, delivery, viewability, CTR).
- Site-wide bundling opportunities
Business
- Reinforce KBB’s brand
- Increase awareness of KBB content and tools
- Consistent online & offline messaging
Execute: End Result
KBB.com Homepage Current