Summery
I've been a member of the KBB.com UX Team for over 7 years. I'm very diverse with an accomplished background in creative design, user experience, development and innovation. I’m focused and driven by finding solution that meet both the user and the client’s needs. Strong problem-solving skills and independent self-direction
Education
Associate, Science in Graphic Design from Platt College 2005
Experience
Kelley Blue Book - Senior User Experience Designer June 2010 – Present
Focused on helping users successfully achieve goals and complete tasks. Understands the project goals and translates the goals into an intuitive design structure. Develops and prototype so that the functional design can be validated by testing with users. Communicates functional design to implementation team. Collaborates closely with a cross-functional team members to assess product requirements, create interfaces based on user-centered design models that will be translated into user-interface interaction documentation that promote ease of use and a positive user experience. Metric sensitive and understands that success is based on meeting both customer behavior and revenue goals. Mentoring other UX Interaction Designers.
Gabriel Gonzalez Design Studio - Designer June 2006 – Present
Awards and Acknowledgements
• Lead Designer for the Instant Cash Offer integration project. Resulting in an $8 million monthly revenue opportunity.
• Lead Designer for the Home Page redesign. Worked with more then a dozen stakeholders on the single most revenue generating page within KBB.com. Resulting in improved load times and bring the experience to a responsive/adaptive frame work. All without effecting monetization.
• Increased conversion to the new car section from 8% to 16%
• Lead Designer for the owners experience redesign on KBB.com. Reduced pages from 7 to 3 pages that leaded to higher ad sell thru (45% - 70%) and higher consumer satisfaction scores. Also, moving the experience to a responsive/adaptive frame work.